Why did Mercedes-Benz choose an Augmented Reality Solution?
Marketing is an important factor for Mercedes-Benz and Wensink. Creativity and innovation are essential in order to achieve the necessary attention with every launch of a new car. From the head office of Wensink, Recreate was asked to contribute to the transition from offline to online, with a high fun factor.

Mercedes-Benz develops brochures for each of its car models. These brochures contain all the necessary information regarding the car in question. With our help, these brochures are even more actively involved in lead generation. Previously, the brochures could not be followed and monitored. Making the brochure the ’trigger’ of the application Recreate developed, enabled Wensink to gain more insight into consumption. Hundreds of thousands of users have already digitally tested one of the Mercedes-Benz models. The call-to-action function in the application made it easier than ever to score leads: fun meets function.

The user can view the car in 3D with the use of Augmented Reality and ’test drive digitally’. An environment appropriate to the vehicle appears, and the table turns into a track. This presents to be a great experience for both young and old. The application also keeps track of which user scans the brochure, where it is located and how long they use the application. The call to action buttons generate website traffic and actual leads for test drives or trade-in proposals. This enables Wensink to gain good insight into the distribution of the brochure and have more information that they can use for their marketing.