With the use of WebAR, the customers of Grill Bill can interactively choose their best fitting Grill Bill Kamado BBQ. It makes them not only a consumer of content but also a creator of content – resulting in enriched customer experience and brand perception. Furthermore, it assists customers with making the purchasing decision, and it enhances the engagement of the company’s website. With the incorporation of WebAR on a website, companies show their customers that they are involved with innovative technology and that they value immersive customer experiences. “We are the first BBQ brand in the world to use this technology, and with this we are already one step ahead of the competition.” as said by Bobby. “What we also notice is that Augmented Reality is a tool that increases customers’ their confidence in us, this because we show that we pay a lot of attention to presenting our kamados. Augmented Reality is not a tangible product, but Recreate has ensured that the product brings you a step closer to reality.”.