Cellro was created in 2004 in the workshop of a metal processing company in the middle of The Netherlands. Bram de Koning, founder of Cellro, was and still is the owner of this successful company in the machining industry. As regards automation, linear pallet handling systems were used and a robot was used in work for the automotive branch in 2000. Due to their limited intelligence, they did the same trick every time and could only be used for large production quantities. De Koning required a more flexible and more clever process-controlled automation solution. He also saw opportunities to optimize the production process in the company efficiently. And so the Cellro concept was created as a universal automation solution for metal-shaping machines which was able to automate every handling which occurred. Automation was an indisputable element in this and machines were linked. Various product lines were developed and realized from this concept.