JACOBS DOUWE EGBERTS
CONSUMER GOODS
JACOBS DOUWE EGBERTS
CONSUMER GOODS
Build a smartphone AR app
to showcase barista stations to customers
Build a smartphone AR app
to showcase barista stations to customers
ABOUT
JDE is a subsidiary of JDE Peet’s, the world’s leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. Read more about our journey towards a coffee and tea for every cup at
Johann Jacobs and Egbert Douwes didn’t know where their journeys would lead them. They just believed that everyone deserved the coffee they love. And that’s what we still stand for today. After years apart, Jacobs and Douwe Egberts combined strength and became Jacobs Douwe Egberts (JDE). Today JDE is the world’s leading pure-play coffee company, headquartered in The Netherlands. A team of more than 12.000 coffee champions unite to deliver brands in more than 80 countries around the world.
Our promise: “A coffee for every cup“.
Challenge
The barista concepts sold by JDE professional are big and difficult to transport. Customers find it sometimes difficult to visualize a concept in real-life based upon 2D information which is currently shown by JDE sales reps. JDE was looking for an innovative solution to showcase their portfolio and show their concepts in the surrounding of the customer.
ABOUT
JDE is a subsidiary of JDE Peet’s, the world’s leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. Read more about our journey towards a coffee and tea for every cup at
Johann Jacobs and Egbert Douwes didn’t know where their journeys would lead them. They just believed that everyone deserved the coffee they love. And that’s what we still stand for today. After years apart, Jacobs and Douwe Egberts combined strength and became Jacobs Douwe Egberts (JDE). Today JDE is the world’s leading pure-play coffee company, headquartered in The Netherlands. A team of more than 12.000 coffee champions unite to deliver brands in more than 80 countries around the world.
Our promise: “A coffee for every cup“.
Challenge
The barista concepts sold by JDE professional are big and difficult to transport. Customers find it sometimes difficult to visualize a concept in real-life based upon 2D information which is currently shown by JDE sales reps. JDE was looking for an innovative solution to showcase their portfolio and show their concepts in the surrounding of the customer.
Solution
Recreate build a smartphone AR app that can be used by Sales reps to showcase barista stations to customers. The customers of JDE are typical: retailers, education, healthcare, offices, gas stations, etc and by using AR the customer can instantly see how a barista station would look like and if it will fit. They can now also show that a barista station needs water and electricity to operate, by already mentioning this during the sales phase service hardly have any issues during the placement anymore. Pagina-einde
Solution
Recreate build a smartphone AR app that can be used by Sales reps to showcase barista stations to customers. The customers of JDE are typical: retailers, education, healthcare, offices, gas stations, etc and by using AR the customer can instantly see how a barista station would look like and if it will fit. They can now also show that a barista station needs water and electricity to operate, by already mentioning this during the sales phase service hardly have any issues during the placement anymore. Pagina-einde
