Augmented Reality is a technology that connects reality and the virtual world. In Dutch, ‘Augmented Reality’ literally means: addition to reality. It enables a supplier like Skantrae to add an extra dimension to static product information. Koppenol: “The customer immediately sees how a door fits into his interior and that is a unique experience. The customer experience is so good that the customer is more inclined to view the price list on the Skantrae website or to contact a dealer in the neighbourhood.”
The Skantrae app is very simple to use. “It has to be,” says Remco Koppenol. “If the user has to search for functionality or buttons for a long time, he will drop out. In the app, the user opens his camera and the room in question is displayed. The user then selects one of the interior doors via a clear selection menu and adds it to the room virtually and in 3D. A new reality emerges on the screen: the existing space merges with the chosen door.” The user can swing through the Skantrae range and determine which door, with which type of glass, best fits in his space. Then he chooses the details of the door such as the colour, the door fitting and to get a good impression of the end result.