Mixed Reality is the future of shopping
Customers have had similar struggles during shopping for decades: annoying sales people, small assortment in the store, ordering a customized product from a catalog. Using AR, MR and VR can completely change the way people buy thing and the possibilities are endless!
With the introduction of E-commerce, customers are more than ever inclined to shop at home. With the latest immersive technologies, companies can create complete new experiences for customers. One of the new technologies is “Virtual try-on”, which can be used by customers to try-on shoes/jewelry/(sun) glasses by using a mobile camera and a browser. Another example is a to place a AR hologram of the object in a physical room, this is especially interesting for especially expensive items or items with many configuration options. Many companies, like for example Ikea, use this technology to show their products in your own surroundings.
Another use case of AR, VR and MR is the possibility change the customer experience in a store using these immersive technologies. Use an VR headset when a customer is choosing a holiday destination and give them a full experience. Or use an MR hologram to visualize a product the consumer wants to buy and give them the opportunity to configure the product on the fly. The use of these technologies will lead to a significant cost reduction (less items in a store) but also creates a better customer relation/brand loyalty.
The industry is clear that AR, VR and MR will play a vital role in the future of retail. Benefits can be achieved both for e-commerce as for in-store shopping. Consumers keep looking for new retail experiences and AR,VR and MR can take care of this.
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The Verosol Virtual Reality app offers customers a to quickly look into the world of Verosol and explain why Verosol is the global market leader in the field of high quality.
Thanks to the mixed-reality application that has been developed, visitors to the exhibition will be able to view the newly built ship in virtual cross-sections that can be controlled by a hand gesture or using voice control.
Skantrae innovates continuously and that has led to the company now has a leading market position. The group uses advanced augmented reality technologies to offer the customer an optimal experience and thus better advice.
Dura Vermeer imports 3D BIM model into Microsoft HoloLens to build virtually.
Photonis is a global market leader in the development of luminance amplifiers for defence, aerospace and commercial purposes. Photonis produces Nightvision products that are used in night vision, weapons and other applications.
Creating a Virtual Reality experience in order to visualize their plans in a more interactive and immersive way.
Recreate has developed an application in which EuroParcs can show investors at a trade fair their to-be-built resorts in 3D.
This Virtual Reality experience shows the design plan in great detail; Recreate has done this by creating very detailed 3D models of the newest household appliances that Dyson had provided and placing them in a modern lay-out.
A single company is not able to keep up with the innovation pace of the world. If you, as a company stand still for too long, the competition will take over your market. In order to innovate and stay ahead of competition, you need to work together.
Empower technicians to collaborate more efficiently by working together from different locations with Dynamics 365 Remote Assist on HoloLens, Android, or iOS devices.
On November 25 Microsoft, in close cooperation with Recreate, launched a complete new customer experience: “The HoloSuite”.
Proud to be one of the speakers during the "VSK". The event for the installation branch is from 4 till 7 February, at Jaarbeurs in Utrecht.
With the introduction of Mixed Reality, which is the merging of real and virtual worlds, a true immersive experience is available. The forecast of this technology looks promising and the potential of this technology is much bigger than AR and VR.
Both the labour market in industry in general and in the installation sector in particular are under pressure. The markets are recovering and both have a shortage of professionals to carry out all the projects that companies are faced with.