Cross-company innovation projects

Jeroen Schiphorst

02 April 2020

13 min

A single company is not able to keep up with the innovation pace of the world. If you, as a company stand still for too long, the competition will take over your market. In order to innovate and stay ahead of competition, you need to work together. Sometimes, even with the competition your trying to stay ahead of. Combine that with the knowledge that you cannot be an expert in every field and you come to the conclusion that collaboration is key to moving forward.  

With that in mind, Recreate Solutions has been collaborating with several companies in Cross-company innovation projects. An additional reason for Recreate is the fact that we see Augmented Reality, Virtual Reality and Mixed Reality as an addition and extension of your current processes instead of a stand-alone gimmick or replacement. We will elaborate on two of those projects: E-PLM 2.0 and Indu-Zero.  

E-PLM 2.0

Extended - Product Life Cycle Management 2.0 (E-PLM 2.0) is a collaboration between 26 companies/organisations to make improvements to the existing value chains of products.  Collaborating on such matters enables faster innovation and easier implementation of improvements. The project is divided into multiple experiment teams and in each experiment a group of companies/organizations is collaborating. The majority of the companies are located in the east of the Netherlands and contribute their own use cases. The results, best practices and lessons learned are available for all contributing companies/organisations. The main goal is to ensure the implementation of innovations within the value chains. In addition, contributing companies/organisations are extending their knowledge network.  

As Recreate Solutions we are contributing by improving processes with Augmented Reality, Virtual Reality and Mixed Reality applications. This resulted in the development of an Augmented Reality demonstrator to visualize the process of a Service Blueprint in Augmented Reality animations for use of discussion and role-playing capabilities. Another demonstrator was developed to show what metadata of a 3D CAD model would look like in Augmented Reality, replacing the technical drawing for instance. Lastly, a first setup of step by step instructions is realized for the maintenance of industrial machinery. These instructions are available in Augmented Reality and Mixed Reality.  


Indu-Zero is the name of a cross-company international innovation project which aims to design a blueprint for a factory which produces renovation packages for the housing industry. The consortium consists of industry, government and knowledge institutes. This transnational collaboration is needed to combine all necessary knowledge/experience and to guarantee adoption of the project results. The focus lies on the countries of the North Sea Region (NSR). This area contains 22 million houses built in 1950-1985 that are causing 79 Mton CO2 of emissions annually. Current home renovations are being carried out on a limited-scale and many are not to nZEB standard, with three consequences: 

  1. The pace of renovations is too low. 

  2. Renovation costs are too high. 

  3. Properties not renovated to nZEB standard will continue emitting CO2, and reduce the time frame for a large uptake of deep retrofits. 

INDU-ZERO’s solution is to design a factory blueprint, based on Smart Industry and Circular Economy, with capacity to manufacture renovation packages suitable for all NSR countries, at a high volume (15.000 renovation packages/factory/year) and at 50% lower cost. 

This blueprint, together with INDU-ZERO’s project adoption activities, will lead investors, building materials groups, housing owner associations, municipalities, governments and public authorities to bring about initiatives that will result in the needed factory developments. These factories, and the 50% cost reduction in renovation packages, will lead to a mass market uptake of home renovation packages towards energy-neutral and will ultimately reduce the environmental footprint of the NSR countries to meet EU energy and climate targets. 

The project focuses on: 

  1. Redesigning and adapting existing renovation technology for next-generation Industry 4.0 manufacturing. 

  2. Upscaling of renovation manufacturing such that the pace goes up and the costs go down. 

  3. Developing a blueprint for Smart Renovation Factory to manufacture the renovation packages. The blueprint will be available to all factory developers. The renovation packages will consist of an external insulated envelope, heat-recovery ventilation, renewable energy generation, and all will be recyclable (circular).  

Recreate Solutions is visualizing the different designs of the factory blueprint in Virtual Reality. This allows you to walk through the factory before it is being build and make the correct changes. It will also be possible to experience the renovated houses in Virtual and Augmented Reality before the renovation starts. Lastly, instructions for maintenance on machinery and installation on site will be developed in Augmented Reality and Mixed Reality.  


Interested what you can achieve when collaborating with Recreate Solutions? Contact Jeroen


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