Augmented reality (AR) has many potential applications in the consumer goods industry. For example, imagine you are shopping for a new coffee table. You find one you like, but you’re not sure if it will fit in your living room. With AR, you can overlay a digital image of the table in your living room to see how it would look. AR can also be used to provide more information about products. For example, you could point your phone at a pair of shoes and see reviews, sizing information, and other relevant data.