Overlay a digital image in your living room
Augmented reality (AR) has many potential applications in the consumer goods industry. For example, imagine you are shopping for a new coffee table. You find one you like, but you’re not sure if it will fit in your living room. With AR, you can overlay a digital image of the table in your living room to see how it would look. AR can also be used to provide more information about products. For example, you could point your phone at a pair of shoes and see reviews, sizing information, and other relevant data.
Try before you buy
AR can also be used for marketing purposes. For example, you could scan a QR code with your phone to launch an AR experience that shows you how a piece of furniture would look in your home. AR has the potential to redefine the way we shop for and interact with consumer goods. With AR, you can try before you buy, get more information about products, and even find new uses for products you already own. What do you think? How could augmented reality solutions be used in the consumer goods industry?
