HUKA AUGMENTED REALITY
CONSUMER GOODS
HUKA AUGMENTED REALITY
CONSUMER GOODS
Offer an Augmented Reality application
that offers support in selling
Offer an Augmented Reality application
that offers support in selling
ABOUT
About Huka
Since their founding in 1975, Huka has been developing and manufacturing bikes that make a difference to their users for more than 40 years. They are based in Oldenzaal, the Netherlands and they are also represented in America, Sweden, Norway, Belgium and Germany, among others. With people’s mobility, independence, and freedom as their passion, the company offers its customers a wide collection of innovative bicycles and other means of transport for people with a disability or special needs.
Why an Augmented Reality Application?
As a manufacturer of bicycles with a focus on providing solutions that keep you mobile, it is important that HUKA’s products can be viewed and checked by everyone. However, visiting a HUKA dealer is not always a possibility for everyone. To make not only their products mobile but also their in-store experience, HUKA approached Recreate for an Augmented Reality Application.
The solution
Recreate has offered Huka an Augmented Reality application that offers support in selling their wide range of bicycles in an innovative and engaging way. The Augmented Reality application offers customers the ability to visualize any Huka bike anywhere and anytime with the use of a mobile device. The customers can use their device’s camera to place 3D models of the bikes in any setting, walk around them, and experience their full size. It also enables the customers to adjust the colours of the bike to make it a personalized bike and to estimate the required space when parking the bike. This enables customers to get to know their desired Huka bike in an immersive and innovative way.
The Pay-Off
Recreate has offered Huka an Augmented Reality application that offers support in selling their wide range of bicycles in an innovative and engaging way. The Augmented Reality application offers customers the ability to visualize any Huka bike anywhere and anytime with the use of a mobile device. The customers can use their device’s camera to place 3D models of the bikes in any setting, walk around them, and experience their full size. It also enables the customers to adjust the colours of the bike to make it a personalized bike and to estimate the required space when parking the bike. This enables customers to get to know their desired Huka bike in an immersive and innovative way.
