Recreate has offered Huka the solution of an Augmented Reality application that offers support in selling their wide range of bicycles in an innovative and engaging way.
Since their founding in 1975, Huka has been developing and manufacturing bikes that make a difference to their users for more than 40 years. They are based in Oldenzaal, the Netherlands and they are also represented in America, Sweden, Norway, Belgium and Germany, among others. With people’s mobility, independence, and freedom as their passion, the company offers its customers a wide collection of innovative bicycles and other means of transport for people with a disability or special needs.
As a manufacturer of bicycles with a focus on providing solutions that keep you mobile, it is important that HUKA's products can be viewed and checked by everyone. However, visiting a HUKA dealer is not always a possibility for everyone. To make not only their products mobile but also their in-store experience, HUKA approached Recreate for an Augmented Reality Application.
Recreate has offered Huka an Augmented Reality application that offers support in selling their wide range of bicycles in an innovative and engaging way. The Augmented Reality application offers customers the ability to visualize any Huka bike anywhere and anytime with the use of a mobile device. The customers can use their device’s camera to place 3D models of the bikes in any setting, walk around them, and experience their full size. It also enables the customers to adjust the colours of the bike to make it a personalized bike and to estimate the required space when parking the bike. This enables customers to get to know their desired Huka bike in an immersive and innovative way.
With the use of the Augmented Reality application, the customers of Huka can interactively choose a bike that fits them best. The customers can get a good impression of the bikes, how big they are, what functions they have, and the colour that would be the best option. It does not only provide them with informative content, but it also provides them with a better insight into their future purchase and it gives them more confidence while shopping products online.