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Build your brand for the future with 3D models

Iris Nijenhuis

08 July 2021

5 min

3D marketing is not the future—it's the present. As technology becomes more present in our daily lives, it also develops into being more convenient, efficient, fascinating, and engaging. Customers are starting to seek out and reach out to brands that are at the forefront of the latest innovative methods. 

More and more brands are incorporating 3D models together with Virtual-, Augmented-, and Mixed Reality technologies into their marketing strategy. Some use the innovative features in social apps, such as Instagram and Facebook, while others create custom apps that allow customers to explore products, services, and locations. 

With 3D models, you can offer your customers a unique perspective. It's a great method to convey the information that customers want while also raising awareness of your company's objectives in a way that's fun, interactive, and relevant to the digital age.

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What are 3D models, and what can you do with them?  

3D models are used to portray real-world and conceptual visuals. The models can be used to show any product in a virtual environment. A 3D model opens up the possibilities of expanding your consumer base, keeping them engaged, and skyrocketing your brand into the digital age, landing in the top position in your market. 3D breaks through barriers and reveals new layers of depth for us to explore. It what is real and what is imagined.

Whatever you're selling, 3D makes it easier for customers to understand how it benefits them. The technology enables people to better comprehend the content and stimulates them to interact with it. 

3D models are powerful when used for product design, assembly, and visualization. However, they are also unique resources that can be turned into immersive Virtual-, Augmented-, and Mixed Reality experiences both within and outside the company’s premise. Adding 3D models to your Virtual-, Augmented-, and Mixed Reality experience you can make it even more visually impressive; you can turn in-person events into virtual events which can be attended from anywhere, or showcase your product in a 3D view.

 

The uses of a 3D model in marketing  

You can communicate your brand narrative in a fresh, immersive way, anytime and on any device or platform with 3D models and Virtual-, Augmented-, and Mixed Reality tools. These technologies are frequently used by brands to allow customers to explore products and services in a virtual environment, which shortens the purchase cycle and result in more confident, satisfied customers.   

One of the most significant issues that marketers confront is communicating the product's value, features, and function to the customer. When it comes to internet buying and the retail industry, this issue is magnified. 3D modeling is utilized to provide confidence in the product or service that these prospects are signing up for.

E-Commerce  

3D and Virtual-, Augmented-, and Mixed Reality have the power to make the entire e-commerce experience seamless for both buyer and seller. It can not only give customers the ability to visualize a product in any space at any time; it can also give customers the ability to customize, configure, add things on, and checking out their products all in one visit.   

Over the past few years, the E-Commerce industry has experienced an increase in the number of online purchases. In order to serve this industry, businesses must match the high demands of the customers. Companies can use 3D models in either an application or with Website Augmented Reality (WebAR) to show their products in a way that engages and allures customers on the internet.  

With the use of 3D models, the shopping experiences can increase a buyer’s confidence in the product. This is because customers are shown all details of a product and they can see exactly what they are purchasing. It enhances customer experiences to keep them engaged, while also helping buyers feel confident with their virtual purchase and reducing the costs of replacements and refunds.

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3D Models in Branding  

3D models can be of great use for the branding of your company. For example, hand-outs and other important branding materials such as brochures, flyers, and business cards; with Mixed- and Augmented Reality you can take the materials to the next level by showing a 3D model of your product layered over a physical anchor. For example, a user can scan a brochure with a mobile device, and it will provide them access to your product. The product can then be viewed from up close and in multiple angles. Together with the possibility of adding other features, such as an informative video or 3D animation, it can provide more information about the product or the company. The technologies bring a dynamic element to the otherwise plain text in the brochure and engage the customer with not only the products but also with your brand, all while in 3D.  

However, the 3D models can be used for more than online shopping; they can also be utilized to generate digital experiences. Think of product launch parties or in-person popup events. These are meant to create buzz, promote awareness, and foster connections. With 3D models, these virtual experiences can still be arranged in the same way, but they are not restricted to specific locations. The digital experience enables people to take part in shared experiences from their own homes and with your 3D model at the center of the experience.

 

The Benefits

3D models are not just an adaptation of new technology for businesses. It has a lot of benefits to offer. They help companies with:  

1. Increased conversions  

2. Selling products or experiences from a distance  

3. Bringing products and services to life  

4. Getting your business trending on social  

Marketers could make use of 3D models as a way to engage with their customers by showing them everything they want to see. Users can place things in the context of their life by visually implanting them in their environment and examining every angle in 3D. From retail markets to the auto industry, 3D models change the way consumers perceive products and brands.  

Conclusion  

The demand for 3D models has been increasing for many years and contrary to what some may think, it is not limited to the COVID-19 era. An increasing number of businesses have started to incorporate Virtual-, Augmented-, and Mixed Reality into their processes over the past years.

With a digital marketplace that is overcrowded with competitors, businesses must come up with engaging campaigns in order to distinguish themselves for the competition. It'll only be a matter of time before 3D is widely used. Being an early user of 3D technology can put you and your company ahead of the competition.  

However, the use of 3D models is not only about beating your competitors. They are also a great tool to create interactive user experiences that bring your customers closer to your brand. 3D models and the Virtual-, Augmented-, or Mixed Reality technologies help to create memorable experiences, that not only cause the customers to return and strengthens relationships, but also attract new customers and increases brand awareness.   

From using Augmented Reality to visualize products anywhere and at any time, to letting your customers surround themselves in your virtual showroom with Virtual Reality; the possibilities of the use of 3D models are endless.

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